12 October 2024
Science is all about testing and observing to build knowledge of the world around us. This knowledge is then used to formulate theories that can be tested. This method of research can lead to improvements in lives, such as new treatments for diseases and medical advancements. Business however, is all about identifying requirements and creating innovative products to meet them, while considering the potential for growth profits, profit margins, and social benefits. Together, business and science are a formidable combination that can propel our world forward.
Scientific breakthroughs rarely go anywhere without the backing of an enterprise community that recognizes the need and wants to bring the invention to the market. In many cases, this means scientists must be taught how to run businesses.
One method to accomplish this is to employ the practice of S2B marketing, which assists researchers in marketing and market their research more effectively while also protecting intellectual property. Some universities have even set S2B-focused centers, and a few journals have been created that focus on promoting S2B marketing.
There’s also an opportunity for “softer” skills of business, which can help to create a strong foundation for success. This includes critical thinking and communication, as well as the management of projects. This is the reason why top universities like Woxsen offer undergraduate programs that equip students with the essential tools to succeed in the workplace. The Bachelor’s of Science in Business is a 120-credit degree which offers a choice of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.